Guardian Life February 24, 2019

The Meji Alabi Fever

It was one thing to sing a hit single; it is another thing to have visuals that leave the audience captivated and leave them transported into the visuals. From Seyi Shay’s “Murder”, Maleek Berry’s “Kontrol”, Davido’s “Assurance”, Tiwa Savage’s “Sugarcane” to Wizkid’s “Fever”, it is almost as if Meji Alabi knows what the audience wants to see when they watch a particular video.

Alabi’s recognition into the behind-the-scenes of the Nigerian entertainment industry started with Maleek Berry’s “Kontrol”, a video that stressed the cool vibe and personality the Maleek Berry was bringing into the Nigerian market. The visuals they had seen on MTV in the early 21st century was finally being replicated in their country, a win for them. The crisp and vibrant video would go on to be one of the top three videos in the year 2016.

As unique as people’s taste in music is, Meji Alabi’s has successfully appealed to the minds of various music audience even when the song does not fall within their favourite genre.

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CREATIVE TEAM

Creative Direction: Chidera Muoka

Photography: Niyi Okeowo

Styling: The NOJ Company

Makeup: Jumoke Tychus for Eyesome Beauty

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